How to Build Your Content Library Using Repurposing

In today's digital landscape, creating fresh and engaging content consistently can be a challenge. But fear not! Today I want to share with you the secret to building an extensive content library without sacrificing quality or burning out. That secret is repurposing. Stick around and let me show you how to leverage the power of repurposing to expand your content library, streamline your content creation process, and reach a wider audience. So, let's dive in and learn how to build your content library using repurposing.

Understanding the Power of Repurposing

To kick things off, let's explore why repurposing is such a game-changer for content creators. But first, we need to discuss what repurposing entails in order to completely understand what an amazing strategy this is.

Repurposing involves taking your existing content and adapting it for different formats, platforms, and audiences. By repurposing, you can maximize the value of your content, extend its lifespan, and increase your reach. A good repurposing strategy will allow you to take one piece of great content and recycle it again and again in new and exciting ways. This will ultimately decrease the need to create from scratch every time you go to publish something.

Less time creating gives you more time to show up consistently for your audience.

It's a win-win situation that allows you to work smarter, not harder.

Audit Your Existing Content

Before you begin repurposing, you will want to take stock of your existing content. Conduct a content assessment to identify high-performing pieces that can be repurposed effectively. Don't let your best content fade into the archives of social media, reuse that killer content in new formats and on different platforms to get your message out to more people faster and more effectively.

Look for evergreen content, such as tutorials, guides, or in-depth articles that can be repackaged and shared in different formats. Evergreen content is content that is relevant every month, year after year so its makes sense to offer it in formats people want to consume. If your blog post is doing well, chances are turning it into a Youtube video or podcast will extend its shelf life and potentially reach new people.

Repurposing in this way will serve as the foundation for your content library.

Repurposing Strategies and Ideas

Once your assessment is complete, you should have a solid base of content to play around with. Now, it's time to explore different repurposing strategies and ideas.

Here are some of my favorite options to choose from:

a. Transforming Blog Posts into Videos or Podcasts: Convert your written articles into engaging videos or audio episodes to tap into different audience preferences and learning styles. Take that blog post meant for visual learners and convert it into content geared toward auditory or tactile learners.

b. Creating Infographics and Slide Decks: Condense complex information into visually appealing infographics or slide decks, making it easier for your audience to digest and share. Infographics do really well on social media and Pinterest, while slide decks are a versatile format that can be used as mini-courses, quick trainings, or a great visual to include in a guide or blog post.

c. Turning Interviews into Q&A Blog Posts: Repurpose interviews you've conducted into Q&A-style blog posts that offer valuable insights in a different format. There's no better way to know and address the needs and concerns of your audience.

d. Crafting Social Media Snippets: Extract key points from your longer-form content and create bite-sized snippets for social media platforms, driving traffic back to your website. This strategy is by far one of the easiest to achieve in the smallest amount of time. Most blog posts will yield 5-10 static posts for social media.

e. Generating Lead Magnets: Compile related blog posts or articles into comprehensive guides or ebooks that you can offer as opt-in incentives to grow your email list without having to create an offer from scratch.

Check out this post for more repurposing ideas!

Repurposing Best Practices

To ensure your repurposed content is effective, you'll want to keep these best practices in mind:

• Start by using existing content that is performing or has performed well for you in the past

• Always repurpose content into formats that make sense and don't take away from the message it is sharing

• Tailor the format and tone to suit each platform or audience

• Optimize for search engines by adapting your content for relevant keywords (SEO)

• Maintain consistency in branding and messaging across all repurposed content so your audience know immediately it's from you

Conclusion

Sweet! You now have the tools and strategies to build an impressive content library using repurposing. By repurposing your existing content, you can maximize its value, save time, and engage a wider audience.

Follow the steps mentioned in this post to grow your content library:

• Assess your current content to find pieces that are ideal for repurposing

• Repurpose using a predetermined strategy

• Use some of the ideas mentioned here to repurpose with ease

• Follow the repurposing best practices

Remember, the key is to be strategic and intentional with your repurposing efforts. Start implementing these tips today, and watch your content library soar to new heights!

Ready to take your content repurposing to the next level? Download our free Content Repurposing Checklist to streamline your process, ensure consistency, and save time.

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